i give it a month…

July 16, 2008 by Little Red Cozette

…before the fcc decides to pull this ad - or force the company to revise it:


i really hope this one doesn’t go under the knife like another one of my favorite commercials to cleverly play on words.  perhaps you remember the short-lived aspercreme slogan “you bet your sweet aspercreme!”  now, commercials proclaim “you bet if it’s aspercreme!” instead.  because the rest of the commercial remained exactly the same, i have to assume someone stepped in. whether it was the fcc, the ceo of aspercreme or many angry letter-writing customers isn’t really the issue.  i just wish they hadn’t.  and i hope they don’t, in the case of those extraordinary nuts.

and to the copywriter who came up with the original asperecreme slogan, should you ever read this, please know that there’s someone out there who gets it.

great ad

July 14, 2008 by Little Red Cozette

wish i had thought of it myself…

short, sweet and to the point. although, i think the font choice may be a little inappropriate - i probably would have used something more bold/less stylized. but all in all, i think the message is a good one.

website update: illustrations added

May 27, 2008 by Little Red Cozette

the first round of updates are up on my website. i’ve added a few samples of what’s on display at tellers, and i’ll try to get the rest up here soon.  i also have a few major structural changes to work on in the coming months, so stay tuned.

regarding the show at tellers…

it has gone well so far - several pieces have sold, and the opening was well attended. thank you to all who made it out for my big entrée into the world of professional art. your support and enthusiasm have made this one experiment worth repeating.

my first gallery show!

April 30, 2008 by Little Red Cozette

i hope to see you there!

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happy birthday, sam!

April 3, 2008 by Little Red Cozette

i just want to say HAPPY BIRTHDAY! to the coolest five-year-old in town.

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update: gift card karma

March 12, 2008 by Little Red Cozette

recently, my partner received a gift card to target for his birthday. of all places to receive a gift card to, target is a pretty good choice. most everyone can find some things they need and probably a few things they want - all with varying price tags.

in my previous blog about gift cards (’tis the season, dec. 1, 2007), i expressed a pretty hefty amount of frustration toward those tiny pieces of plastic governing many of our holiday and birthday spending decisions. but basically, my point was this: either consumers end up spending more than the gift card amount, thus somewhat defeating the purpose of a “gift,” or we don’t spend enough, so we end up returning to the store, where inevitably, we’ll end up spending more than the remaining balance of the gift card. it’s a capitalistic double-edged sword - my favorite kind.

so why am i re-blogging about this? well, the gift card gods were in a good mood on this particular trip to target.

it all began with a trip to the snack counter where my partner bought us each a cherry snow flavored icee. the icees totaled $2.80 with tax. icees in hand, we were prepared for our shopping excursion. after much deliberation, my partner decided to spend the remaining balance on seasons 1 and two of it’s always sunny in philadelphia (btw, you should watch it if you don’t/haven’t already), a few pairs of boxer-briefs, a jar of nutella, a package of raspberry chocolate milano cookies and two pairs of socks.

once the decisions had been made, we made our way to the shortest checkout line where we were astonished when the items totaled a little over $60. no way had our calculations been that far off. but wait - the cashier had accidentally scanned the dvd twice! so he removed the extra dvd, and the total rang up to $47.20. yes, that was the EXACT amount of the gift card’s balance - post icees.

i was shocked. my partner grabbed the icee receipt for verification, and sure enough, we had stuck it to the gift card man. so what’s the moral of the story? am i pro gift-card now? no. but if i get one, i’ll do my best to spend exactly what’s on it. not a penny more. not a penny less.

be there, or be macho!

February 28, 2008 by Little Red Cozette

okay, so i won’t accuse you of being a he-man-woman-hater if you don’t make it to this event. but if you’re not busy and seeking some enlightenment à la the 21st century, then you should check this out… (bonus points if you know why i featured a cat’s cradle in the design.)

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and the winner is…

February 17, 2008 by Little Red Cozette

…me! some work i did awhile back took home several awards last week from the mid-missouri ad federation, including best of show. so here’s the run-down with a little bit of background information (click on the links to see the work):

best of show (also winner of best of print and the gold addy for print):

hri, trade pub campaign

this campaign was one i joined after the concept and look had been established. fairly new to adobe illustrator at the time, i jumped right in and picked up where the previous designer had left off. she left some big shoes to fill so i used the project as an opportunity to expand my skill-set. it seems to have worked out quite well, and illustrator has been my favorite program in the adobe suite ever since. the illustrations i created were used in conjunction with the existing illustrations and were featured in trade-pub ads, a calendar and other promotional materials that i helped create.

gold addy, elements:

school house bed + breakfast, logo

this client was looking for an updated version of their existing logo. they were running into too many copyright restrictions from the original logo’s designer, so they needed something new. they had already been establishing their brand with the original logo, so they didn’t want to stray too far. under the creative direction of scott shade, i feel i paid homage to the original logo in a way that didn’t seem cliché or trite.

silver addy, print:

lyceum theater, brochure

this project began with the creation of posters for each of the client’s 2007 season shows. the posters were then used in the season’s brochure under the client’s theme of “passport to adventure.” many custom images were created for the brochure in order to convey the theme including (of course) a passport, maps, compasses, travel tickets, etc.

silver addy, interactive:

school house bed + breakfast, website

after developing the logo, i used its clean and simple design to guide the design of the website. again, without being too cliché or trite, the website incorporates visual elements reminiscent of the school house it used to be. the client stressed the importance of sophistication, class (no pun intended) and history, and i think the end result was a successful interpretation of their expectations.

well, that’s it for 2007. to think…2008 has only just begun!

what’s in a name?

January 31, 2008 by Little Red Cozette

personally, i have given a lot of thought to this topic during my lifetime. for the first 18 or so years of my life, i was practically the only one i knew whose name was “different” (read: not ashley, mary, sarah or any of the other fine, but very familiar names out there). consequently, i never liked giving other things names (pets, cars, imaginary friends, etc.). it’s a lot of pressure. what are people going to think of the name? what does this name signal to those who hear it? looking back, having a different name has helped shape who i am, how i look at the world, etc. that might sound like an exaggeration, but it’s true. for example, i’m comfortable talking to all kinds of new people in most situations, and have been since i was young. i had to be. people would (and still do) ask me how to say my name. ask me how to spell it. again. ask me where it came from. is it a family name? i think you get the idea. but while i found it a source of insecurity when i was younger, i now see how it helped me learn how to communicate effectively. nonetheless, i value the significance names can have and the messages they may convey.

we always hear of first impressions being of the utmost importance, and names are like the precursor to the first impression. a “bad” name (of course, what defines this is subjective) can cause a grimace, evoke a bad memory or worse, prevent someone from ever getting to know more. granted, the latter doesn’t always happen with people, but that brings me to the real reason i’m writing this post.

because i take naming so seriously, it means i analyze names a lot when i hear them. the names of movies. new menu items. new colors in the crayola spectrum. and possibly more than anything else, band names.

recently, a friend introduced my partner and i to a really great band, but we almost didn’t give them a chance because of their name. i do consider myself to be an extremely open-minded person, but it really seems like nine times out of ten, a bad name signals a terrible sound. so when i heard the name dr. dog, i was a little hesitant (read: a lot hesitant) to give them a chance. finally, and i honestly don’t remember why, i decided to. then i realized how much their name troubled me. it doesn’t seem to convey a band that sounds like the audio-doppelganger to the beatles white album or perhaps the long, lost cousin of magical mystery tour. i don’t mean that they ripped the beatles off though. not at all. it’s like they are truly reminiscent of the beatles yet completely original. we (william and i) both tried to find the piece of the particular beatles song that we were sure was being copied. but we couldn’t. they capture the essence of the beatles without losing their own sense of “self” as a band. that’s only the beginning. they’re totally worth checking out. but anytime i go to recommend them, i’m a little afraid of what the reaction might be - because i remember my own. and i’m afraid they won’t be given a shot - because i almost didn’t give them one.

admittedly, i don’t know the story behind the name, and i haven’t really tried to find out. i don’t think that’s vital to what i’m saying though. the point is, a lot of people might miss out on their music because of a first impression the band never gets to expound on. this may be purposeful. maybe dr. dog is trying to weed out the superficial types (and that’s a lot of people). maybe there’s a really great inside joke behind the name. i don’t know. but what i do know is that it’s rare i hear a band that strikes me as much as this one. and i think when that happens, i want to share them with as many people as possible. there’s so much out there, it’s hard to listen to everything. we have to base our decisions to listen to new music on something. sometimes - a lot of times, probably - on the name.

can you judge a book by its cover contest?

January 13, 2008 by Little Red Cozette

recently, i was excited to find a book cover design contest online. i was already brainstorming design ideas when i decided to read the terms and conditions. it turns out, because i’m not a resident of the uk or the republic of ireland, i’m not eligible.

i suppose i should provide a little of personal background info before i elaborate on the contest and my issues with their rules. since elementary school, i’ve always been disappointed with the quality of book cover designs. granted, a few good ones come along every once in awhile, but for the most part, they’re lackluster and ill-conceived. this is usually not the author’s fault, and i can only imagine how frustrating it would be to see one’s blood, sweat and tears bound in some publishing exec’s poor decision. let’s face it. first impressions are important, and people really do judge books by their covers. so why skimp on such a major detail?

so anyway, back to the contest. the book is crowdsourcing, by wired editor jeff howe. he’s written about “the new internet revolution driven by the masses.” if this were a contest for any other book, i probably wouldn’t have the same grounds for frustration. crowdsourcing, however, is about how revolutionary things are happening because the internet is bringing together individuals who are sharing ideas and collaborating in a way that may never have been possible in a pre-web world.

something is amiss here.

what’s the deal with restricting the geographical location of the cover’s designer? it seems a little contradictory that a contest for this particular book would only be open to certain individuals. i think the logic is pretty straightforward. it just makes sense to include as many potential ideas and entries as possible because great ideas can come from anywhere - even outside the uk and the republic of ireland.

so will i read the book?  maybe i’ll decide after i see the winning cover.