…before the fcc decides to pull this ad – or forces the company to revise it:
i really hope this one doesn’t go under the knife like another one of my favorite commercials to cleverly play on words. perhaps you remember the short-lived aspercreme slogan “you bet your sweet aspercreme!” now, commercials proclaim “you bet if it’s aspercreme!” instead. because the rest of the commercial remained exactly the same, i have to assume someone stepped in. whether it was the fcc, the ceo of aspercreme or many angry letter-writing customers isn’t really the issue. i just wish they hadn’t. and i hope they don’t, in the case of those extraordinary nuts.
and to the copywriter who came up with the original asperecreme slogan, should you ever read this, please know that there’s someone out there who gets it.
