Archive for September, 2008
birthday greetings…
September 30, 2008advertising suggestion #427: update
September 15, 2008the madness continues! i just watched a head & shoulders commercial that claims you can “get back hair…”
call me crazy, but i really don’t think that’s something people are looking for in a shampoo/conditioner.
the commercial is advertising a restorative shampoo/conditioner that will restore your hair to its natural beauty, however the narrator’s slight pause, combined with poor copy editing totally muddy the message (or should i say they make the message a bit hairy?). i think it’s safe to assume head & shoulders doesn’t want the audience to think they can “get back hair,” and while it’s likely that most people won’t make that assumption, a more carefully crafted script wouldn’t have given me something to blog about.


