a cath laugh.

i’ve seen this commercial twice during my lunch breaks this week, and i just couldn’t resist sharing it with you. this gem. this masterpiece.

the swooped bangs and blue eyeshadow, the cat (one letter away from “cath”) the woman plays with during the “uplifting” portion of the commercial (ah! the symbolism!), the heartfelt copywriting – all so wonderfully over the top.

but in all seriousness.  watch this, and have a laugh. not at the misfortune of anyone who has to reuse caths, mind you. but rather, laugh at this cheesy cliche someone was actually paid to create.

and to liberator medical supply – take a lesson from pepto bismol’s current campaign (featuring catchy rhythms and a slogan that begins “nausea, heartburn, indigestion…”  pepto b. illustrates that commercials for those things we’re all told “not to talk about” can make people laugh in a good way. (like laughing with the commercial instead of at the commercial.)

Tags: advertising, advertising critique, bad commercial, cath commercial, commercial critique, copywriting, liberator medical supply, liberator medical supply commercial, pepto bismol, pepto bismol campaign, pepto bismol commercial, terrible commercial example